How to Build Trust in Communities
TAX NEWS • 2024
| Posted: 2024
Ready to Shop for Bank Products at the Trade Show?
Your Ultimate Guide to Navigating the Exhibition Hall
The expo hall is a bustling and exciting place! With so much happening it can be difficult to know where to start. Here’s a quick guide to help you make the most of your experience. There are a ton of different bank products and solutions that could be beneficial to your business, but for the example below we’ll say you’re shopping for a taxpayer advance loan program.
1. Pre-Show Research and Planning
Before you step foot into the bustling marketplace, a bit of homework can go a long way.
Tips:
- Identify Key Exhibitors: Browse the list of exhibitors and note their offerings, such as taxpayer advance loans. Jot down their booth numbers and locations.
- Schedule Meetings: If possible, set up meetings in advance. This ensures you get dedicated time without the rush.
- Prepare Questions: Here are a few examples to get you started when shopping for a refund advance loan product:
- What are the terms and fees associated with your refund advance products?
- How quickly can taxpayers receive their advances?
- What is the approval process like?
2. Set Clear Objectives
Knowing what you aim to achieve will streamline your efforts and maximize your gains.
Tips:
- Outline Your Goals: know what you’re looking for in a product to help you narrow down your choices. For example, if keeping costs low for you and your customer is a priority, identify 2-3 products with competitive rates and terms.
- Understand Integration: Get clarity on how these products can be integrated with your current tax preparation software.
- Support & Marketing: Learn about any additional support or marketing materials provided by the banks.
3. Network Efficiently
Networking is your golden ticket to forming valuable relationships and gaining insider insights.
Tips:
- Elevator Pitch: Prepare a concise introduction highlighting your interest in refund advance products. For example: “Hi, I’m [Your Name], a tax preparer specializing in individual tax returns. I’m looking to expand our services to include taxpayer refund advances to better serve our clients.”
- Engage in Conversations: Don’t hesitate to ask other tax preparers about their experiences with taxpayer advance loans or banks.
- Follow Up: Collect business cards and take notes. Send personalized follow-up emails post-show to continue the conversation.
4. Take Notes and Follow Up
The information you gather will be crucial for making informed decisions.
Tips:
- Organize Information: Use a notebook or app to capture details about each product.
- Collect Materials: Gather brochures, flyers, and business cards, and keep them organized.
- Evaluate Options: After the show, review your notes and compare products. Consider program launch dates, approval times, and customer service.
- Timely Follow-Up: Reach out to exhibitors soon after the show to discuss integration.